Global Customer Experience Management Market Size, Share, Trends & Forecast 2019-2025
Customer Experience Management (CEM) market is expected to register significant growth over the forecast period. CEM focuses on creating a differentiated experience at various touchpoints that the customer chooses to interact with the company. The growing traction of cloud-based customer experience management among various companies has surged the growth of customer experience management market. The key factor propelling the growth of the CEM market is the increasing focus of various organizations to retain their customers by providing enhanced customer experience across various channels. Customer experience management enables the organizations to strengthen brand presence, increase customer loyalty and reduce customer churn, thus, resulting in the market growth of the market.
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Recent Developments
- In May 2019, Medallia Inc., customer experience management service provider, has announced to acquire Strikedeck, an advanced platform enabling companies to drive customer success (CS). The acquisition provides the company to expand its product portfolio in B2B customer experience management. The companies will provide information such as renewals of account, product adoption, and usage, subscriptions, billing along with other information to the client.
- In January 2019, SAP SE has acquired Qualtrics International Inc., customer experience management software provider. The acquisitions provide the company to expand its product portfolio and to extend its geographical outreach.
The Report Covers
- Market value data analysis of 2018 and forecast to 2025.
- Annualized market revenues ($ million) for each market segment.
- Country-wise analysis of major geographical regions.
- Key companies operating in the global CEM market. Based on the availability of data, information related to pipeline products, and relevant news is also available in the report.
- Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
- Analysis of market-entry and market expansion strategies.
- Competitive strategies by identifying ‘who-stands-where’ in the market.
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Global Customer Experience Management Market Segmentation
By Deployment
- On-Premise Deployment
- On-Demand Deployment
By End-User
- Telecom & IT
- Energy and utilities
- Manufacturing
- Healthcare
- BFSI
- Other (Retail)
REGIONAL ANALYSIS
North America
- US
- Canada
Europe
- UK
- Germany
- Italy
- Spain
- France
- Rest of Europe
Asia-Pacific
- China
- India
- Japan
- Rest of Asia-Pacific
Rest of the World
COMPANY PROFILES
- Adobe System, Inc.
- Avaya, Inc.
- CA Technologies, Inc.
- Clarabridge, Inc.
- Freshworks, Inc.
- Genesys Telecommunications Laboratories, Inc.
- IBM Corp.
- Medallia, Inc.
- NICE Systems, Inc.
- Nokia Corp.
- OpenText Corp.
- Oracle Corp.
- Qualtrics
- SAP SE
- SAS Institute, Inc.
- SDL PLC
- Sitecore Holding II A/S
- Tech Mahindra, Ltd.
- Verint System, Inc.
- Zendesk, Inc.
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