Global Food Colorants Market Size, Industry Trends, Share and Forecast 2020-2026
The global food colorants market is estimated to grow at a CAGR of nearly 5.6% during the forecast period. There is an increasing competition in the food colorants market and therefore, the market players are focusing on strategic initiatives, such as mergers and acquisitions, geographical expansion, and product launches to expand the range of their products and geographical reach. Most of the market players are increasing their range of natural food colorants owing to its emerging applications in the food and beverage products. Natural food colorants have potential health benefits which resulted in a major shift of food and beverage manufacturers to add natural colorants to increase the sale of their products. The major providers of natural food colorants include Sensient Technologies Corp., Chr. Hansen Holding A/S, and BASF SE. Some key strategic initiatives adopted by the market players comprise- In March 2019, Naturex, a part of Givaudan reinforces its range of coloring foods w